With the release of iOS 11, App Store for iOS came with significant design and organizational changes. Focusat more on applications and games suggested by Apple, forces the user to use the "Search" function more and more to find the games or applications that interest him.
From what it seems, Apple like monetise mai mult App Store and to quickly put ads into search results. This new strategy permits developers to promote their applications for a fee.
These "promoted" applications and games will appear at the top of the results and will be on a light blue background so that they can be easily identified by users.
It is not a new practice. Apple use ads in App Store since iOS 10, but they were only available for the United States.
Starting today, ads will also be present for Switzerland, Canada and Mexico.
