As we are used to every year, around the winter holidays, Apple launches an emotional ad.
This year, "Holiday - The Surprise", Captures in about 3 minutes, the story of a family of four, what travels to see his grandfather at Christmas.
Typical for any family with children, traveling long distances by car and plane, is quite demanding for parents. Especially when you have two curious, playful and full of energy girls. In this commercial of Apple, every time parents find the right solution to keep their time busy. He distracts the two girls with a iPad Pro, throughout the journey, in the car and on the plane.
Arriving at the grandparents' house, they find the grandfather happy to see his children and grandchildren, but also with pain in his heart after the recent loss of his wife. The two little girls continue their activities here as well, such as dressing and "decorating" grandfather's dog with jewelry. And this time, the parents give them the iPad, to keep them busy.
The two little girls worked on the iPad and created a photo and video clip with beautiful moments in the life of the whole family. The climax of this commercial is when the grandmother appeared in the video, together with all the family members. "But we are all still togheter."
A successful advertisement, full of sensation and excitement, for the winter holidays, even though it can sometimes be misunderstood and boring.
At the first viewing of the video, I had the feeling that Apple he made a big mistake, following the idea that unfortunately many parents apply these days. That of putting a gadget at the children's disposal to keep their time busy and get rid of them. It is very true that some children can develop their imagination with a computer or an iPad, but I don't think it is a good idea for parents to overuse these "tools".
The clip “Holiday - The Surprise"You can watch it here, on Youtube.
