Apple no longer sells products in Russia - What does this decision mean

Apple joins the efforts of many other companies around the world to suspend or permanently suspend the sale of products on the Russian market in response to the military invasion of Ukraine.

The American giant (Apple being the most expensive company in the USA) was "deeply concerned" by the crisis caused by military invasion of Russia and it is close to those who suffer because of the violence in Ukraine.

In an official statement issued by Apple At the beginning of the crisis, the company announced that it had only stopped selling products online Apple in Russia, but with the escalation of the conflict, the decision was made to close all the stores Apple from Russia, and the company to withdraw from this market indefinitely.

What exactly does withdrawal mean? Apple market in Russia?

First of all, it is a loss for Apple, because with the withdrawal from Russia, the company will no longer sell products and services on this market, which is not negligible at all. In addition to selling products such as: iPhone, iPad, Mac, MacBook, AirPods, iMac, Apple Watch and other devices, the payment service will no longer be available in Russia Apple Pay and services iCloud, Apple TV, Arcade. All this will be impossible to buy from Russia.

Also the service Apple Maps will not be limited, and can be used with navigation restrictions on Russian territory.

It will be quite difficult for other Russian retailers to bring products Apple in its own network of stores. Bank transfers to and from Russia to EU member states are blocked, with Russia excluded from SWIFT. The decision was made by a number of other non-EU countries. Most likely, the only way to get products Apple in Russia, it is through another country that still has economic relations with this aggressor country. Fewer and fewer countries maintain these relations with Russia.

Apple raises donations for families affected by the crisis in Ukraine - Unicef ​​Campaign

Pe apple.com, we can't ignore the message under the main menu of web pages. “Donate to support families affected by the crisis in Ukraine“. A donation link through which Apple supports the Unicef ​​campaign for the crisis in Ukraine.

And because Apple knows how to make users shudder, and marketing is good both in product promotion campaigns and in humanitarian campaigns, when a user Mac click on the donation link, it opens donation page into the … Apple Music. Not on a page with Apple Pay, not in a iCloud, but directly in Apple Music.

What campaign can be more convincing than that? After we open donation link, on the left we have personal playlists displayed, and we can't help but think that at the same time people from Ukraine are hiding in bunkers and shelters, hoping not to hear the "music" of Russian missiles.

You should know that the process by which you make donations is very simple. The money will be withdrawn from the card in the same way as it is withdrawn when the subscription is paid to Apple Music or at iCloud More. The entire amount of money donated is redirected by Apple by UNICEF USA.